Yea, that came up a while back (maybe last year some time?). IIRC, those guys worked for/with HiLo at one time, and purchased all the IP (Intellectual Property) of the company (diagrams, designs, construction methods, etc).
These new units are essentially the old 17', but with a queen bed, a windwo air conditioner (which is typically quieter and MUCH cheaper than an RV unit), but get this - NO BATHROOM.
I was excited to hear of the comback (albeit different owners), but was really disappointed that for $17k you don't get a bathroom. Yeeouch...that's one pricey Coleman camper!
Seems they simplified as much as they could to get to a price point where they could maximise profits (or just make a go of it). Not sure who this would sell to. You essentially need a camp ground with showers and toilets for it to be useful.
Hopefully they did their market research and this is just a stepping stone to more features.