I'm running the same version of Adobe X as you and can open the 2000 towlite brochure, but not this one.
Was this a PDF brochure or a scan?
It may have been corrupted during the scan if it was indeed a scanned brochure.
I had the same problem on my old laptop. I think that I will delete that thread and the file I saved then start over again. It was the first brochure that I scanned and converted to PDF. I may have done something wrong.
I haven't downloaded the latest Adobe reader yet but here is the link for it plus installation instructions. I caution you though, while the download for Adobe Readers are always free, there is a Macafee Anti-Virus download offer that is already pre-selected for you and unless you want Macafee antivirus loaded on your computer, you need to de-select this item before downloading.
When downloading programs like this, I always 'save to file' [your download folder], scan it with my anti-virus, then install it. Really not necessary here as it is is a direct download from Adobe which is a trusted source.